Watch Video: Predictive Analytics in Insurance
There has been considerable change in the relationships between customers and companies. Customers are in control of the relationships with their vendors and are not afraid to switch to a new provider if they do not feel they are receiving the service they deserve. Companies now have the ability to know their customers and market to them on a personalized basis using data mining and predictive analytics technologies.
Predictive Analytics unlock insights that enable companies to add new customers and grow their existing business by improving their understanding of what their customers want. It uncovers hidden insights in customer data to create more personalized customer experiences that win more business while reducing costs and increasing customer loyalty.
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